Coaching is one of the words of fashion in the professional market in Brazil. We hear more and more about it.

While some call it a fad and reject the area before getting to know it better, others try to take advantage of the possibilities it brings.

If you are here, certainly, it is because you are part of the second group and want to know more about coaching, right?

Because, at first, we have already stated that good coaching is one that promotes the evolution and development of those who experience the process.

To do this, it needs to be conducted by certified professionals, with extensive knowledge, the ability to understand the client’s challenges and goals and plan solutions.

In this way, the process stimulates transformations in the behavior patterns and actions of the subject, positively impacting his life in general.

In this article, we will talk about the following topics:

  • What is coaching?
  • Difference between coach and coachee
  • How did coaching come about?
  • What is coaching for?
  • What does coaching really provide?
  • 7 benefits of the coaching process
  • What are the main types of coaching?
  • How is a coach’s career?
  • How to become a successful coach?

Happy reading!


What is coaching?

Coaching is a process in which a certified professional guides a client through techniques and methods aimed at personal or professional development.

This orientation takes place through sessions, which can be personal meetings or through videoconferencing programs or applications.

The content and dynamics of the sessions will depend on the stage the coaching is in.

In the beginning, the meetings are geared so that the coach (professional who leads the process) knows his client and so that the client knows himself better.

It is what is called self-knowledge, the basic competence for the entire coaching process.

The first sessions also serve to recognize the purpose that motivated the person to seek coaching, which can be the evolution in a certain behavioral aspect or guidance to carry out a personal project, for example.

From there, the two jointly elaborate an action plan for the objectives to be achieved.

It is important to note, here, that coaching does not only happen in sessions but also between them since tasks are defined that the client will need to perform.

In addition to passing on the knowledge, techniques and tools to his client, the coach follows the results of previous sessions, passes and receives feedbacks.

The word comes from English. Coach is a coach, an instructor, while the verb to coach means to train, prepare, instruct.

Consequently, coaching means the process in which a professional guides a person’s training and instruction.


Difference between coach and coachee

The coach, as we explained before, is the professional who leads the coaching process.

Because in the translation from English to Portuguese, coach means trainer, instructor.

For a person to become a coach, he needs to master techniques and methods he learns in a coach training course.

What about the person looking for coach service? This figure is called a coachee.

In short, then: the coach applies his methodology for the development and achievement of the goals of the coachee.

As the coachee is a client, the relationship between the two figures is professional, of someone who hires a service provider.

Of course, nothing prevents the two people from getting along and becoming friends. During the process, however, it’s a good thing that things don’t mix.

Because there must be an emotional distance so that the coach can do his job without worrying about anything but the desired results.

So coaching is different from mentoring, a longer-lived process in which a mentor gives advice to an apprentice.

In mentoring, it’s okay to be friends, relatives or work in the same company.

Although there are paid mentors, it is normal for this advice to be voluntary, carried out in the mentor’s free time, while coaching is always a professional and paid process.


How did coaching come about?

At the traditional University of Oxford, England, the coach appeared around 1830 as an informal term to designate teachers who acted almost as tutors for certain students.

They offered students with difficulty special guidance to overcome obstacles, such as a difficult exam that lay ahead.

That was, however, an informal relationship, a kindness of teachers willing their students to reach their maximum potential.

The concept of coaching as the process we know today is much more recent.

As the corporate universe and management practices improved in the 20th century, researchers conducted studies that generated theories of applied psychology in the business world.

Beginning in the 1980s, American executives began to become more interested in the coaching process as training that develops skills in employees that improve their performance and satisfaction.

In Brazil, coaching has been around for some decades, but it has grown a lot in recent years.

The number of people who seek the services of a coach increases as well as the number of people who want training to become coaches.

Those interested in becoming coachees are looking for developer to improve their placement in a difficult market, with few and competitive opportunities.

Those who want to be coaches, on the other hand, see in the profession a good possibility to increase their income and have greater autonomy and independence at work.


What is coaching for?

The role of the coach is to do everything to promote the development of his client.

So that he ends the process feeling that he has evolved, that he has become a better person and/or professional.

That’s why we can say that coaching is suitable for anyone, no matter how rich, happy and successful they are.

Because nobody wants (at least they shouldn’t want to) stay still. Everyone has something to evolve, even though they are very grateful for what they have already achieved.

Just find a good coach, of course. Searching for references, asking for directions and scheduling an experimental session.

Once this is done, the coachee will see that coaching is so that, in the first place, gets to know each other better .

This is the first step towards development.

It directly impacts the definition of objectives, goals and the action plan that will be made for the evolution to happen.


What does coaching really provide?

Coaching gives the coachee theoretical knowledge and practical exercises so that he is capable of achieving the intended evolution.

You see, the coach will be fully engaged in this cause, of course, but it is important to note that he does not do anything alone.

The work will only work if the client is committed, beliefs in the process is willing to get his hands dirty and put the action plan into practice.

The results are not immediate, but they can be quick, as long as there is commitment and harmony between the two parties.

Therefore, it is inadvisable to force the bar so that a relative or friend can go through the coaching process.

There are people who pay for an individual’s sessions as a stimulus, for example, offering this courtesy even when the other has not shown much interest.

It is important that the coachee himself looks for the service, or else if he has been stimulated or helped financially by someone else, that he is really motivated to participate.

Otherwise, the chances of him failing to execute the action plan and ending up frustrated by not seeing results are great.


7 benefits of the coaching process

Going through a coaching process can bring a number of benefits, whether for personal or professional life.

Next, we talk a little about the main ones.

1. More emotional intelligence

Emotional intelligence is a person’s ability to recognize their own emotions and also that of others.

In this way, the individual learns to deal better with negative feelings, making better decisions in daily personal and professional life.

It is one of the soft skills most valued in the job market today.

2. Better relationships

As the coachee develops emotional intelligence, he qualifies his relationships. This goes for spouses, relatives, friends, co-workers and even strangers.

The effect goes a long way through empathy and understanding that there is no way to control the reaction of others, only your own.

3. Self-esteem injection

Self-esteem is the quality of those who are satisfied with themselves and with their behaviors and abilities.

It is very much related to self-confidence, a feeling that is worked on during the coaching process.

4. Develops self-discipline

Many people spend most of their lives without pursuing their dreams.

Because, after all, running after them takes work.

Coaching teaches that it is not possible to carry out large projects without discipline.

Fortunately, there are techniques and methods that help to develop it.

5. Increases motivation

What makes it very difficult for some people to develop self-discipline is the idea that they need to be motivated to start a particular task.

This is a myth because motivation doesn’t come out of nowhere.

It actually comes with discipline: you first start work and then it comes.

This type of mindset, which generates a virtuous circle of productivity, is stimulated in coaching.

6. Best results

Everyone who seeks coaching is in search of results, of course.

So this could not fail to be an item on the list of main benefits of coaching.

But don’t forget: the result only appears with total commitment by the coachee.

7. More health

After experiencing so many benefits, the coachee feels fulfilled and, if he puts the teachings into practice, considerably reduces the levels of stress and anxiety.

What is synonymous with mental health and has positive consequences on physical health.


What are the main types of coaching?

We can define different types of coaching according to the specialty of the coach or the interest of the coachee.

The list below addresses the main ones, but it is important to know that, within each of them, there are still other possible ramifications, which makes the coaching process even more specific.

Personal coaching

In the personal coaching process, the coach helps the client to overcome challenges in his private life.

It can be to improve the relationship with husband or wife, to be more productive in studies, to have a healthier life, among other possible goals.

Career Coaching

It is one of professional coaching modalities.

The coachee looks for you with the intention of planning your career or evolving, achieving a better positioning in the company or in the market.

Even those who still don’t know which direction to take for their career benefit, as self-knowledge exercises help a lot to have that clarity.


Financial coaching

It is an area with a lot of potential since financial education is a big gap in the training of Brazilians.

Coaching of this type helps the subject to have a more organized financial life, which allows him to fulfill his dreams more easily.

Coaching for business

Also called business coaching, it is the process that guides anyone looking to open their own business.

Entrepreneurship is an activity that requires several skills and presents many challenges, so all the benefits of coaching that we have listed before can be useful in this context.


Executive coaching

Executive coaching is aimed at training leaders, outstanding professionals in managing large companies.

This process must be conducted by a coach with experience in the market and specialized in serving leaders.

Business coaching

It is a process that takes place in a company, that is, within the premises of a company.

This is because he is hired by a manager whose objective is to develop the company’s employees through a coaching process.

How is a coach’s career?

The role of the coach begins when he decides to invest in this career and to be able to act conducting coaching processes.

To do this, you should look for a course from a organization that provides certification to act as a coach.

In this course, you will learn the techniques and methods to be applied in customer service.

In addition to the course, it is good that the coach already has good baggage and carries his own experiences on personal and professional evolution.

Equally important is that he has an open mind and seeks continuous learning , with readings, courses and even listening to his clients.

It is quite obvious, but it is worth mentioning that taking a coaching course guarantees only the tools and certificate, but not the clients.

If you want to try this profession, therefore, you need to understand that prospecting for potential clients is a very important aspect of having a successful career.

It is necessary to have excellent interpersonal communication, good persuasion and maintain a robust networking.

As for the work routine, it includes customer service, session planning and contact with potential customers.

For some, the fact that doesn’t have a fixed time or place of work is an advantage.

But it is a matter of profile, as some professionals might consider this a negative point.


How to become a successful coach?

Searching for new clients is an important aspect of a coach’s work, as we highlighted in the previous item.

But the trend is that, over the years, the professional devotes less and less time to this.

Because, after winning the first coachees, the coach starts being nominated for other people.

This is the source of most clients of the most experienced coaches.

To be successful in the field, therefore, there is no secret: it is just a matter of doing the best job possible. Thus, the chances of being recommended increase.

The tip is to strive to understand the minutiae of the problem that the client has and make the best possible action plan , according to their needs.

In this way, the coachee will have results, the most important factor for your satisfaction. Always focus on that.

Just as the number of clients will increase over time, the amount charged by the coach will also.

The normal thing is that the professional charges per session (the duration of which is usually around one hour), and can close packages with a certain number of sessions for a better price.


Coaching has been successful in encouraging positive transformation in people who experience the process.

With a good coach and commitment on the part of the coachee to fulfill the tasks of the action plan, the results can be quite encouraging.

Anyone who goes through this experience and sees good results usually recommends that friends, colleagues and relatives do the same.

But remember: coaching focuses on changing the coachee’s mental patterns and behaviors .

He learns to be more tolerant, to control anxiety, to listen more, to learn faster, to be more optimistic and to manage time better, for example.

They are valuable features in any profession. And useful especially for leaders and entrepreneurs .

If what you need is technical knowledge, management tools, negotiation techniques or innovation management, for example, that’s not the coaching you should use.

To succeed in your career, remember that you need to master soft skills as well as technical knowledge of the area in which you work.

That is, one thing complements the other: coaching and also the skills learned in undergraduate, graduate, MBA and other levels of specialized education.

09.12.2020 By John Brown Career Share:

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